Some would tell you that a good way to get your name out in front of the public is to give your art away. Maybe that’s true. And maybe that is why we are compelled to give a piece of art work to a charity for a silent auction to help raise money for a good cause. However, a long-time professional in the art field gave me pause for reconsideration.They commented, “People imply, when they ask you, that it is good for you to have exposure. Maybe the surgeon would like to donate a free operation for some exposure. I donate when I have to and when my dealer begs me to, I guess about twice a year.”
Next, there is the question of which charities to donate your art to. One art colleague prefers hospital donations of art, so that your art is hung on walls and viewed often by many to brighten their day. This was the first advice I received in 2012.
When you do get your art in public, whether in a charitable donation, community art show, gallery exhibit or selling an art work, be sure to sign your name to the front of the art work and tape a business card to the back. Marketing may not be your business core competancy; however, it makes good sense to let others know who you are in case they want to also purchase a piece of your art work.
You may hesiitate to donate or be present at the non-profit auction event because of too much exposure or shyness for all the attention. After discussing this matter with another art colleague, he mentioned: “Whether it’s a donation or it’s your paintings in a regular gallery, the main lesson is not to worry about feedback or others’ reactions. When she heard I was having my first show several years ago, one of my art teachers said that an opening is like being at a cocktail party where there’s some nice food and drink with some nice things on the walls. Everyone is walking around and talking. You’re there too, but the difference is you feel you don’t have anything on! The lesson was not to pay too much attention when someone glances at your painting and quickly moves past it or when someone makes a negative comment. It might be better to stay away from your paintings, she said. Whatever, I hope you enjoy the experience. ” Yes, be a duck and let the water run off your back when you hear comments positive or negative.
After all, we paint because we love it, without the voices of others. It’s the process, the experiences and the sheer joy of visual expression we crave.